Approach
A development is sold through hundreds of images, by several studios. Together they describe a place that does not quite exist.
The masterplan comes from one team, the exteriors from another, the interiors from a third. Different light, different weather, different idea of who lives there.
Rely was built to close that gap. One team, one direction, every image a development needs, from planning to the sales gallery.
You brief once. You stop managing it.
01
Planning
Images that get a development approved and funded.
- Masterplan and aerial imagery
- Concept and massing views
- Planning views
- Investor and board presentations
02
Launch
The image a development goes to market with.
- Art direction
- Hero exteriors and interiors
- Brand film
- Brochure and campaign imagery
03
Sales
Everything a buyer sees, until the last unit is sold.
- Sales gallery and show-unit imagery
- Interiors by unit type
- 360° and interactive tours
- Social and digital content
Brand identity, graphic design and print are delivered with named partners.
How a project runs
One brief. Two leads. One standard.
- 01
One brief
Sent once, read by both studios. We agree what the images have to do at each stage before anything is modelled.
- 02
Two leads
Interiors with Francesco’s team, exteriors and masterplans with Matteo’s team. Each discipline is run by the person who has spent twenty years on it.
- 03
One standard
One model, one look, one delivery schedule across both studios.
- 04
One address
For the whole project, read by both of us. Partners for identity and print work through us, not around you.